Welcome to our blog
where we share our thoughts,
our inspirations and more.
Why is sustainable packaging urgently needed?
More than 8.3 billion tonnes of plastic have been produced since the early 1950’s and only 9% of all plastic waste ever produced has been recycled.
When "a third of consumers are now choosing to buy from brands they believe are doing social or environmental good", alternatives are needed. Sustainable packaging is one.
Why recycled gold is the future of jewellery?
It is estimated that for every 1 million cell phones that are recycled, over 34 kg of gold can be recovered!
Alternatives to mining, such as recycled gold from e-waste, exist today and we are now able to craft beautiful jewellery while limiting our negative impact on the environment.
The future is here!
Why are lab-grown diamonds a great alternative to mining?
Diamond mining can have a huge negative impact on the environment and local communities.
Thankfully, more sustainable alternatives exist today, such as lab-grown diamonds. They display the same beautiful physical look as mined diamonds.
The sparkle without harming the planet.
The Jewellery Industry
Jewellery can create memories that last a lifetime.
From bold statement pieces to a delicate collection, a gift or a family heirloom; jewellery has long been used to express ourselves and how we feel about one another.
In focus: Anadyr ring
Anadyr ring has been named after the Anadyr river, located in Siberia, which flows into the Anadyr bay of the Bering Sea.Although it is frozen from October to late May, the river is at the centre of a local ecosystem, with a rich variety of plants and wildlife.
For us, Anadyr is the evocation of nature as a comforting and peaceful heaven.It is life without a hitch, a long quiet river.
Scéona: the origins
The entire process of creation and manufacture must be flawless, clean, respectful of the Earth and the men who work on it.
And for that, our biggest challenge is to avoid the mining of raw materials.
So we decided to create a fine jewellery brand using recycled gold and lab-grown diamonds.
Green is the new black festival: our learnings
GITNB is a platform which acts as a guide in Asia : it promotes brands, events and agents of change who work on raising awareness and changing our behaviours in order to offer to the future generations a better world than the one we are living in today.