A radical approach to sustainability, to bring real changes to the jewellery industry.
- Mining free
- Slavery free
- Chemicals free
- Plastic free
- Carbon free
Wear beautiful jewellery without harming the planet
We only use two materials to craft our jewellery:
Lab-grown diamonds are diamonds cultivated in a laboratory using the latest technology. They are the same as mined diamonds, with much less negative ecological and human impact.
18 karat recycled gold as we believe it is better to reuse existing materials rather than mining new ones. We bring new life to this beautiful metal and reduce the amount of waste discarded to the landfill.
Feel good knowing nobody got hurt
Although things improved since the movie Blood Diamonds, the diamond and gold industries are still far from being transparent regarding how their materials are being mined and by who.
As highlighted by Human Rights Watch and Amnesty International, "it’s clearer than ever that the Kimberley Process is not up to the task. The trade in diamonds still gives rise to serious human rights violations."
By choosing to exclusively work with 18k recycled gold and lab-grown diamonds to craft our pieces, we are not involved in the mining process, and our consciences are clear.
Say no to chemicals and plating
We only work with 18 karats recycled yellow gold and we avoid plating. This process of plating creates large quantities of acids and noxious byproducts that must be discarded.
Embrace a plastic free habit
We avoid single-use plastic packaging and look for innovative solutions to create the “perfect” sustainable packaging.
Our jewellery boxes are made from a solid piece of beautiful timber, sourced from sustainable forests. Our partner ensures that the balance and biodiversity of the surrounding area are maintained.
Our shipping boxes are handmade from recycled cardboard. It is custom made for each order, to avoid material waste.
Reduce. Reuse. Recycle.
On a carbon neutral journey
We would not be truly sustainable if we did not take into account the carbon footprint generated by our operations.
We calculate the carbon footprint generated by the craft of your piece of jewellery as well as the shipment to deliver it to you from Singapore and we plant trees to offset this carbon footprint.
To do so, we partnered with EcoMatcher, an organization that supports local communities in various parts of the world to improve their livelihood by planting trees.
Kind words from you
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