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Our materials in focus


Ever wished to learn more about recycled gold, lab-grown diamonds, 

and everything related to use of resources in the jewellery industry?

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What is the difference between gold, gold plated and gold vermeil Jewellery?

Did you know that there are many different types of gold? 


For a buyer, this can understandably be a little overwhelming, especially when you are trying to find that perfect piece of jewellery.


Learn about the differences between gold, gold plated, and gold vermeil jewellery and what you need to know before go shopping.

Gold stamp 999,9

What is the difference between a lab-grown diamond and a diamond simulant?

A diamond simulant , also known as an imitation diamond, shares some of the same characteristics of diamonds.To the naked eye, they look the same as mined or lab-grown diamonds, but their chemical properties are very different.

Sustainable packaging needed

What is the carbon footprint of your jewellery?

The carbon footprint of your jewellery can be very important. For instance, mining requires a large amount of energy. The heat-trapping CO2 emissions from diamond mining is equivalent to about 1.5 million cars on the road per year. Learn more about the carbon footprint of jewellery and discover what are the existing solutions today to reduce this impact.

carbon footprint of jewellery

Why is sustainable packaging urgently needed?


More than 8.3 billion tonnes of plastic have been produced since the early 1950’s and only 9% of all plastic waste ever produced has been recycled.


When "a third of consumers are now choosing to buy from brands they believe are doing social or environmental good", alternatives are needed. Sustainable packaging is one.

Sustainable packaging needed

Why recycled gold is the future of jewellery?


It is estimated that for every 1 million cell phones that are recycled, over 34 kg of gold can be recovered! 


Alternatives to mining, such as recycled gold from e-waste, exist today and we are now able to craft beautiful jewellery while limiting our negative impact on the environment. 


The future is here!

recycled gold

Why are lab-grown diamonds a great alternative to mining?


Diamond mining can have a huge negative impact on the environment and local communities.


Thankfully, more sustainable alternatives exist today, such as lab-grown diamonds. They display the same beautiful physical look as mined diamonds. 


The sparkle without harming the planet.

lab-grown diamonds

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